From crew, for crew. Built on real maritime culture.

Black and white logo with '7S 1L' and a trident symbol on a black background

7SHORT1LONG®

7SHORT1LONG comprises a line of maritime lifestyle apparel, phone casings, and accessories that are inspired by genuine shipboard life forgoes fad, cliche, and costume nautical graphics. Every product has its impetus in professional seafaring culture, functional design, and an intense appreciation for the maritime profession.

We do not go by fashion cycle ;the building, we create products relevant to life onboard, in port, and ashore. These are items made with purpose of build and meant to have real meaning to our customers.

Yes fans of maritime lifestyle and crew is welcome to wear our brand too.

A person in a captain's uniform pressing a large red button on a control panel with a general alarm system.

The Meaning Behind the Name

Seven short blasts followed by one long blast is a sound that, if ever heard, will never be forgotten. That is the general emergency alarm on all ships under the IMO.

It dominates all noise over and above everything else. It demands attention, immediate response.


That is what it has come to represent in our approach. 7SHORT1LONG means awareness, professionalism, the silent bond of understanding shared between crews worldwide. It's not fancy; it has a purpose and a place everywhere at sea.
Illustration of a ship's control room with personnel operating equipment and one person using a fire hose.

Our Mission

Our mission is simple:

Create authentic maritime products that reflect real crew culture and daily life at sea.

That means:

  • No fake sailor imagery
  • No trend-driven designs
  • No diluted messaging

We focus on clarity, purpose, and authenticity—because maritime work demands all three.

Yes fans of maritime lifestyle and crew is welcome to wear our brand too.

Four men in sailor or naval uniforms standing together against a textured background.

Our Attitude

Professional. Direct. Respectful.

  • We don’t romanticize the job. We respect it.
  • We don’t exaggerate the lifestyle. We understand it.
  • We don’t market to everyone.
  • We know the suffer
  • We focus on those who know.
  • Yes, we are crew!

Because maritime professionals deserve products that reflect their reality—not a watered-down version of it. We exist to give crew members something that feels familiar, functional, and intentional
Illustration of people on a ship with a life buoy and 'Short & Long' branding.

Our Promise

We will continue to:

  • Stay true to maritime culture
  • Design with purpose, not hype
  • Build products for real people, real work, and real life at sea

It’s a signal understood by those who belong to the sea. Because maritime professionals deserve products that reflect their reality not a watered-down version of it. We exist to give crew members something that feels familiar, functional, and intentional. Whether you’re on watch, on shore leave, or between contracts, 7SHORT1LONG is designed to move with you.
Glass bottle with a message inside floating in the ocean with a dramatic sky.

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